Advertising for free seems
like an impossible thing when heard. But there are several ways by
which the cost of advertisement can be conserved, with the help of
some imagination and creativity.
A
business wanting to advertise, can write articles related to their
field of expertise that can be submitted to media and publications
having interest in that particular field. The advertising article can
have information about the company and dealership opportunity. Due to
the rise in Internet users and websites, new websites have sprung up
which offer free services. Articles can be written for these websites
and they can be broadcasted for free, which will be viewed by
hundreds of people everyday.
Once the business has gained
some recognition, within no time it will gain popularity also among
the crowds. This popularity can lead to them being invited on radio
and television talk shows and even to interviews. Such kind of
opportunities shouldn’t be missed as they provide a chance for free
promotion. If it is taking a long time to get a break, the producer
can be addressed with a letter that can be followed up by a telephone
call or in-person visit. During the visit, the nature of expertise
can be discussed about the business, which will be of interest to the
viewers of the particular channel. Once a businessperson gains the
status of being public-friendly, more offers start pouring in.
Free
bulletin board located in the neighborhood, like in grocery stores,
libraries, and salons, are another good idea. Advertising circulars
can be posted on such boards for free. Circulars for mass
distribution can be handed out at the mall, shopping center, bus
stops, particularly on weekends when there is a big rush. Students
can be hired on part time basis for this purpose.
Promotional
advertisement can be printed on the envelopes used by the business
firms. Both the sender and the receiver can view this advertisement.
Promotional offers can be sent to customers by postcards, which
should be utilized to its full, leaving only place left for writing
the address.
Some
of the new mail order publications offer free first time and seasonal
deductions for advertisers. Other publications offer pay per inquiry
space. Inquiries can be made about stand-by space, which means that
the publication holds the submission of advertisement until the space
is not sold and in that case, thirty three percent saving can be
achieved. Usually local newspapers provide these kinds of offers.
If
the business is involved in ad sheet or catalog publishing, other
publishers can be contacted for the purpose of bartering an
advertising exchange. They can place advertisement in their
publication, in return for placing their advertisement in the
business’s publication.
Free
offers can be provided to the customer. This can be done by emailing
or printing newsletter about information regarding the area of
interest of the targeted customers and can be made popular by using
tag lines. Attach a free coupon with it, which the customers can use
it for shopping, if a criterion is met like minimum purchase of $ 50.
By this the response will be huge and most of them will purchase
something or the other to avail the free offer. The basic ingredient
for advertising for free is imagination and research. Opportunities
should be searched and a strong working force should be applied to
increase the sales.