Want to leverage the power of AI to create killer marketing copy but not sure where to start? This post breaks down a recent YouTube video that shows you exactly how to use AI writing tools with classic marketing frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and BAB (Before, After, Bridge). We’ll get into the nitty-gritty of crafting effective prompts and – crucially – how to avoid sounding like a robot wrote your copy (because nobody wants that!). Get ready to supercharge your marketing efforts with some AI magic!
Understanding Marketing Frameworks: AIDA, PAS, and BAB
Spice up your marketing game with AI and classic frameworks like AIDA, PAS, and BAB! Forget agonizing over perfect wording – let the AI do the heavy lifting. Feed it a prompt like, “Act as a marketer, write a compelling AIDA social media post about how my dog-walking service helps busy pet owners.” Boom! You get a draft hitting all the right notes: Attention, Interest, Desire, Action. The magic trick? Simply remove the AI’s labels (like “Interest,” “Desire”) and weave the remaining text into a seamless, persuasive post. Easy peasy.
Don’t stop at AIDA! Experiment with PAS (Problem, Agitate, Solution) for posts that address pain points. Example: “Struggling to walk your dog daily? (Problem) Feel guilty your furry friend isn’t getting enough exercise? (Agitate) Our dog-walking service provides the perfect solution! (Solution).” Or, try BAB (Before, After, Bridge) to showcase transformations. “Before: Stressed about dog walks. After: Relaxed knowing your pup is happy and healthy. Our service bridges the gap!” Again, remove labels and polish. These frameworks give your AI-generated content a solid structure, making impactful marketing a breeze.
| Framework | Prompt Example |
| AIDA | “Write a compelling AIDA post about my eco-friendly cleaning service.” |
| PAS | “Write a PAS post about how my meal prep service saves time and reduces food waste.” |
| BAB | “Write a BAB post about my online yoga classes improving flexibility and reducing stress.” |
Crafting Compelling Content with AI and AIDA
Want to write compelling content with AI, using the AIDA framework? It’s simpler than you think! Feed your AI tool a prompt like, “Act as a marketer. Write a compelling AIDA (Attention, Interest, Desire, Action) marketing social media post that convincingly explains how our product/service can help grow a business brand and generate leads.” The AI will typically output text labeled with “Attention,” ”Interest,” “Desire,” and “Action.” Simply copy the generated text, but remove those labels before posting. This way, your content flows naturally and you avoid the tell-tale signs of AI generation. Subtlety is key!
Think of other marketing frameworks like PAS (Problem, Agitate, Solution) or BAB (Before, After, Bridge). The same principle applies. Construct your prompt with the framework in mind (“Write a compelling PAS…”), and the AI will likely follow suit with labelled sections. Just like with AIDA, copy the content, remove the labels, and *voila*—a seamlessly crafted post. Remember, tweaking the prompt is crucial! If you previously used the AIDA framework, make sure to remove any mention of Attention, Interest, Desire, or Action from subsequent prompts for different frameworks. This ensures your AI focuses on the specific framework you’re currently using.
| Framework | Prompt Example |
| AIDA | Write a compelling AIDA marketing social media post about [your product/service]. |
| PAS | Craft a persuasive PAS social media post explaining how [your product/service] solves [problem]. |
| BAB | Create a captivating BAB social media post showing the transformation with [your product/service]. |
Problem, Agitate, Solution: Using PAS Framework with AI
- Pinpoint the Problem: Don’t just state the obvious. Dig deep and identify the *real* pain point your audience faces. Think like a detective uncovering a hidden clue. Is it dwindling website traffic? Is it a lack of brand awareness? The more specific you are, the better the AI can craft a compelling narrative.
- Amplify the Agitation: Once you’ve identified the problem, pour a little (digital) salt on the wound (don’t worry, it’s for their own good!). Highlight the consequences of *not* addressing the issue. Will they lose market share? Miss out on potential customers? The AI can expertly turn up the heat, making the problem feel urgent and unavoidable.
| Problem | Low website traffic |
| Agitation | Lost leads & sales opportunities |
| Solution | Targeted ad campaigns |
- Craft the Solution (with AI’s Help!): Now for the grand reveal – your product or service as the hero of the story. Explain clearly how it directly addresses the problem and alleviates the pain points you’ve so expertly agitated. This is where AI shines, generating persuasive copy that connects the dots and positions your offering as the ultimate solution. Don’t be afraid to let the AI draft multiple versions; you might be surprised by the creativity it unlocks!
Bridging the Gap: Leveraging BAB Framework for Marketing Copy
Want to nail the Before-After-Bridge (BAB) framework in your marketing copy? Think of it like showcasing a transformation. You present the “before” state (the problem your audience faces), paint a picture of the desirable “after” state (the solution your product/service offers), and then, crucially, build the “bridge”—explain *how* your offering gets them from point A to point B. This isn’t just listing features; it’s connecting the dots for your audience and showing the direct path to their desired outcome.
Using AI tools can greatly simplify the process. Craft a prompt explicitly asking for a BAB framework, like “Write a compelling BAB social media post about how our project management software helps teams improve collaboration and meet deadlines.” Carefully review the AI-generated output. Often, you might find remnants of other frameworks or unnecessary labels (like literally having the words “Before,” “After,” “Bridge”). Edit these out for a natural, persuasive flow. Keep the core messaging but refine it to resonate authentically with your brand’s voice. Think of the AI as a first draft assistant – it does the heavy lifting, and you polish it to shine.
| Framework | Focus | AI Prompt Example |
| BAB | Transformation | “Write a compelling BAB social media post about how our productivity app reduces stress and saves time.” |
| AIDA | Customer Journey | “Write a compelling AIDA social media post about how our email marketing tool increases conversions.” |
| PAS | Problem-Solution | “Write a compelling PAS social media post about how our social media management tool improves brand visibility.” |
Optimizing Your Prompts for Effective AI Content Creation
Crafting the perfect prompt is like giving the AI a treasure map to buried content gold. Think of your prompt as a mini-brief. Be specific! Instead of just asking for a social media post, tell the AI what kind of post you want. Want it to be funny? Say so! Need it to be informative? Spell it out. The clearer your instructions, the closer the AI’s output will be to your vision. Remember, don’t be afraid to iterate. If the first result isn’t quite right, tweak your prompt and try again.
Let’s look at some examples using the AIDA framework. You could start with something like, “Act as a marketer, write a compelling AIDA social media post about how our new productivity app can help small business owners save time.” From there, you can get even more granular. Try adding things like, “Use a friendly and encouraging tone,” or “Focus on the benefit of having more free time.” The example in the transcript also emphasizes removing the AIDA labels (Attention, Interest, etc.) from the final output to make it sound more natural. The same principles apply to other frameworks like PAS and BAB.
| Framework | Prompt Example |
| AIDA | Write an AIDA post about our new shoes, focus on comfort and style. |
| PAS | Create a PAS post highlighting the problem of dry skin and how our lotion solves it. |
| BAB | Write a BAB post showing how our software improves team communication, before & after. |
Refining AI-Generated Content for a Natural Tone
Want to sound less like a robot and more like a human when using AI-generated marketing copy? The key is to subtly refine the output. Think of it like this: the AI gives you the clay, but *you* are the sculptor. While AI tools are fantastic at structuring content with proven frameworks like AIDA, PAS, and BAB, they can sometimes leave behind tell-tale signs (like literally including “Interest,” “Desire,” or “Action” in the text!). Simply removing these obvious markers is a quick win.
Go beyond just deleting the framework keywords. Infuse your own personality and brand voice! Maybe swap out a generic word for something more vibrant. Tweak the sentence structure to flow more naturally. Consider this table showcasing quick refinements:
| AI Output | Refined Version |
|---|---|
| “Skyrocket your business with our game-changing solution!” | “Ready to launch your business into the stratosphere? We’ve got the tools you need.” |
| “Problem: Struggling to capture leads.” | “Feeling like your lead generation efforts are falling flat?” |
Small changes like these make a big difference in creating authentic, engaging content your audience will love.
Practical Tips for Seamless Integration of AI in Marketing
Want to create compelling marketing copy without breaking a sweat? Leverage AI and established frameworks like AIDA, PAS, and BAB. Simply instruct your AI tool (like Jasper) to “act as a marketer” and write a post following your chosen framework. For example, tell it to “write a compelling AIDA (Attention, Interest, Desire, Action) social media post about how our product/service can help grow your business, brand, and generate leads.” The AI will then generate copy structured around each stage of AIDA.
The magic trick? Remove the framework labels (Attention, Interest, Desire, Action) after the AI generates the content. This makes your copy flow naturally and avoids that robotic “AI-generated” feel. The same process applies to PAS (Problem, Agitate, Solution) and BAB (Before, After, Bridge). Experiment with different prompts and refine the AI’s output to perfectly match your brand’s voice and target audience. Check out the handy table below for examples!
| Framework | Prompt Example |
|---|---|
| AIDA | Write a compelling AIDA social media post about how our new software can streamline project management for small businesses. |
| PAS | Write a compelling PAS social media post addressing the challenges of finding reliable freelance writers. |
| BAB | Write a compelling BAB social media post showcasing the transformation our fitness program can deliver. |
Closing Remarks
So, there you have it! We’ve just walked through using AI to whip up marketing copy with classic frameworks like AIDA, PAS, and BAB – no sweat! Remember to tweak the AI’s output to sound natural and avoid those telltale signs of AI generation (nobody wants a “desire” heading in their final copy!). Head over to the video to see these tips in action, and start experimenting with these frameworks in your own marketing efforts. Let us know in the comments which framework is your favorite and share any cool AI marketing tricks you’ve discovered!
https://beinall.com/how-to-use-ai-with-marketing-frameworks-aida-pas-and-bab-easily/